Aldi Süd already presented the branch of the future three years ago. Now there is a refurbished update. In Regensburg, the discounter introduced its new mega branch for the first time. And this time Aldi is almost unrecognizable.
The branch in Regensburg in Bavaria starts at Weichser Weg 32. Although it had been modernized a few years ago, it has now been provided with further updates for a new furnishing concept. In 2016, existing and planned branches were modernized according to a new concept. Around 1,300 of the 1,910 Aldi South branches have been redesigned so far.
Aldi not only refreshes the range with more and more brands but also the branches themselves. In Regensburg, the company has now for the first time introduced the new branch of the future. It is a completely new store concept that already has a luxury character.
The branch in Regensburg is now a model for all Aldi shops that are being opened or renovated. In a press release, the discounter emphasizes that one now adapts to the changed customer habits.
“With the new design, we are placing the focus even more clearly on the freshness of our goods,” says Stefan Schmidl, who is responsible for store development in the responsible regional company Aldi Regenstauf.