German discounter retailer Aldi announced its plans to close its online liquor store in Australia. The company however said it will continue selling Liquor through its stores. Three years after the launch, the website Aldiliquor.com.au would stop functioning on March 24the company said in a statement.
“With our current expansion into South Australia and Western Australia this decision has been taken to enable Aldi to focus on creating the best possible in-store experience for customers,” the statement reads. This is considered to be an aftermath of its price war with supermarket titans Woolworths and Coles. It was just three days back that Woolworths reported a sales boost in its Liquor category.
But Aldi defended its shut down decision by saying that it will help improve their in store experiences. The retailer’s Australian store numbers have swollen since 2001 with over 400 in Queensland, the ACT, NSW, Victoria and South Australia. The Woolworths-owned Dan Murphy’s and BWS store chains, which both offer online sales, enjoyed a 4.9 per cent jump in sales to $4.4 billion in the six months to December 31 despite strong competition from rivals.
Woolies said its Dan Murphy’s business had reported strong double-digit growth in online sales.