German giant Aldi will open its new store in Whittier on Thursday, November 3. The opening will feature a ribbon cutting ceremony followed by the despatiching of Golden Ticket consisting of free voucher coupon, an economy-bag distribution and product samplings. The private-label merchandise accounts for 90% of Aldi’s offerings and the company is selling many products for cheaper price than competing name brands at other stores. Aldi plans to open around 45 southern California stores by the year end and the chain’s new 825,000 sq ft regional HQ and distribution center in Moreno Valley is up and running. The openings will create around 1,100 job openings for the region.
Aldi operates around 1,600 outlets in the United States and the company serves approximately 32 million customers every month. The division vice president for Aldi’s Moreno Valley operations, Mr Gordon Nesbit, describes about the chain’s operation strategy next year. It is as follows: ‘Entrance into Southern California has been controlled and methodical. A lot of thought went into the overall process. We came in with unique and challenging high quality products with exceptionally low prices, the combination that hasn’t really seen in Southern California.’