The German discount supermarket chain ALDI Süd puts in a sixteen-page magazine and on its website explaining to its customers why, when and how Easter is celebrated. Through the handbook, ALDI explains to its shoppers how Christians around the world every year commemorate Easter as “The Resurrection of Christ, the Son of God.”

“It is the most important festival of the Christian church – even more important than Christmas. In the days around Easter – Palm Sunday, Holy Thursday, Good Friday, Holy Saturday, Easter Sunday and Easter Monday – there are special celebrations in the church communities, ” ALDI says in its handbook.

The days before and after Easter are explained in detail in the ALDI handbook citing the significance and the connection between Lent and Easter. “Christians commemorate during Lent the suffering and death of Jesus. The classic Lent in Christianity lasts 40 days and serves as preparation for the Passover. Sundays are not counted as days of fasting, so one arrives at 40 days. Lent begins after Carnival on Ash Wednesday and ends on Easter Eve. Lent is there to help people to think about the unhealthy lifestyles for the body and soul and repent,” ALDI includes.

More details can be found here: https://www.aldi-sued.de/de/ratgeber/ostern/osterbraeuche/

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