In a bid to treble its number of stores. Aldi planning to invest five times more money in Portugal .
The move was confirmed by Rita Agostinho, the group’s head of marketing in Portugal in an interview with Jornal Económico, revealing that the plan is to increase the number of stores from 68 to 200 in less than five years. And she said : “It is our goal to strengthen our presence in the whole country, trying to reach regions where we aren’t represented yet and strengthening those where we are,”
As Jornal de Económico points out, the plan comes at a time when Spanish supermarket group Mercadona is entering the Portuguese market.