In online trading, the discount store is already active in China, now it wants to offer its products outside the digital world: Aldi has announced that it will open its first two stores in the East Asian country next week in Shanghai. Eight more stores will follow this year.
The discounter presents itself in China significantly higher quality than usual, reported the “Lebensmittelzeitung”. Aldi relies heavily on the imported by the Chinese very much appreciated. As a result, it can appeal above all to the richer customers. The flagship store in Shanghai should also offer its Chinese customers fresh fish from a large counter, reported the manager. The business of the discounter in China is therefore not comparable to its mass business in Germany and other countries.
Other large foreign supermarkets such as Carrefour or Walmart have long been represented in China. They, too, adapt strongly to the Chinese taste. The US chain Walmart started in 1996, today it operates more than 400 supermarkets. The French company Carrefour has more than 230 stores. However, retail sales in China are shifting strongly to the Internet – food sales online grew by about 50 percent last year.
Including its activities in China, Aldi Süd is represented in eleven countries with more than 6,240 branches. The Mülheim Group has around 149,000 employees worldwide. The Essen-based sister company Aldi Nord is, according to its own account, active in nine countries. (Dpa / vem)