Discount supermarket Aldi was named Supermarket of the Year for the second year running by the most prestigious parenting and toddler awards, The Mother & Baby Awards 2017. Judging in the awards involves over 1,300 real parents testing products and sharing their views, ensuring the Mother & Baby Awards truly represent the opinions of mums, toddlers and babies from across the UK.
Aldi scooped the prestigious Supermarket of the Year title in a category determined by readers of Mother & Baby Magazine. The win reflects the growing popularity of the supermarket’s Mamia baby and toddler range, which has seen total sales grow by 24.9%* this year.
Mamia nappies also scooped Gold for a second consecutive year in the award’s Best Disposable Nappy category, outperforming Pampers, Boots, Asda and Toujours in the process. The quality and value of Aldi’s Mamia Wipes was also recognised in the awards, with its Sensitive Wipes winning Silver in the Best Baby Wipe category. They beat Pampers and Jackson Reece Kinder by Nature, which cost up to twice as much as Mamia.
Mamia Easy-Pants Size 6 also shared in the wins, with a Bronze in the Best Potty Training Product category, seeing off competition from Tesco Loves Baby range. Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We take great care in developing high quality products that parents can trust and which offer unbeatable value. Winning these awards mean a great deal to the Aldi team as the award’s real parent testing truly shows our Mamia range meets the needs of parents, toddlers and babies.
“We’re continuing to invest in Mamia with new products, such as Mamia Organic Baby Juice and Mamia BabySoft Fabric Conditioner, and are committed to upholding the high benchmark we’ve set ourselves, and which parents rely on to ensure the best for their young children.”
For more information about Aldi’s award-winning range, please visit: www.aldi.co.uk.