German discounter Aldi has been crowned the ‘Best Value for Money Supermarket’ by industry magazine Moneywise. In a reader’s poll conducted by the magazine, Aldi surpassed market rivals Tesco and Lidl. This is the second time in a row that Aldi is winning the ‘Best Value for Money Supermarket’ title.
Aldi’s Joint Corporate Managing Director, Tony Baines, said: “At Aldi, we’re committed to providing customers with top quality products at unbeatable prices, and the results of these awards are testament to this.” The award win comes as we continue to open more stores across the UK and we look forward to welcoming more people through our doors to enjoy award-winning products at everyday low prices.”
The award, according to Moneywise, was decided after each one of the participating supermarkets were rated by its readers for quality, customer service, range of produce and value for money. The selection criteria also included on the likeliness of one recommending the supermarket to his family or friends.
Aldi has won gold in the International Wine and Spirits Competition earlier this month, thanks to its £5.99 wine from Australia. The competition, which is judged using blind taste tests, put Aldi’s sweet dessert wine at the top of the pile. It’s not just Aldi’s wine though, the supermarket’s whisky also managed to scoop a top accolade in July this year. Amazingly, five of Aldi’s whiskys took home awards in the International Wine and Spirits Challenge. Whisky aside, the supermarket managed to net a grand total of 16 awards for its spirits range.