For the fifth year in a row, discount supermarket Aldi has scooped gold for its Aldi Mamia nappy range at the Mother & Baby Awards 2018, securing its place as Britain’s favourite best value nappy brand. Aldi Mamia won in the coveted Best Value Disposable Nappy category, beating stiff competition from other shortlisted supermarkets including Asda, Tesco and Ocado.
Available in sizes ranging from Newborn to Size 6 Easy Pants, the award-winning Mamia nappies are on average a whopping 76% cheaper than the nation’s leading brand. And, with a newborn’s nappy needing to be changed up to 12 times a day, at just 4.2p per nappy, switching to Aldi Mamia can help parents save as much as £604.40 per year.[i]
And the awards didn’t stop there…Aldi’s Mamia 100% Organic Stage 1 Breakfast Pouch range was named Best Baby Food Range beating Annabel Karmel Favourites, whilst Mamia Fragranced Baby Wipes beat brand Pampers to secure the Best Baby Wipe trophy.
Voted for by readers of Mother & Baby Magazine, Aldi’s win reflects the growing popularity of their own-label baby and toddler range, which continues to expand and offer a variety of daily essentials and non-food Specialbuys to equip parents with quality products at unbeatable value.
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled to have been awarded gold for our Aldi Mamia nappy range at this year’s Mother & Baby Awards for the fifth year running. This is a real testament to our commitment to offering customers quality products at unbeatable prices. Costing a fraction of what our competitors charge, parents can rest assured they are using the best quality nappies for their babies without having to pay premium prices.”