German discounter Aldi received all praises from the Pig farmers across the nation for boosting pork sales at a time when pig farmers are running at a loss. The National Pig Association (NPA) lauded the discounter supermarket for selling all British fresh pork which resulted in raise of sales of British and Scottish pork by 10% in the last month.
NPA chairman Richard Lister, who farms in Yorkshire, said: “British pig farmers are struggling with their lowest real-terms prices in 16 years, and some will have to quit this year if things don’t improve. So we are particularly encouraged by this latest news from Aldi.” He added that the pork farmers were dependent on the supermarkets and expects them to help through the crisis by offering more British pork on their racks. Dr Zoe Davies, NPA chief executive praised Aldi for helping British pork industry during a tough period. In January and February Aldi launched eight pork promotions for products such as sausages, large packs of pork medallions, slow-cooked gammon shanks and pork fillets with apple butter. “We know from Aldi that these promotions proved very popular with customers, so are likely to be repeated,” said Dr Davies.
Mr Lister added: “Aldi recognizes the importance of the independently-audited welfare and traceability standards that underpin the quality of British pork, and shoppers are responding by buying more. It’s support like this that encourages us to struggle on until the price we receive once again covers our costs of production.”