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Aldi is challenging the competition in the UK

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This was the impression of many specialized German retail analysts, In the fight for market share in the UK, the discounter Aldi South reaches deep into the game. By the end of 2020, the family company plans to invest around £ 1 billion (1.1 billion euros) in more than 100 new branches and distribution centres, Aldi UK CEO Giles Hurley said Monday. By the end of 2025, the total number of stores in the United Kingdom is expected to increase to 1,200 from the current 840.

Aldi UK is number five on the island with a market share of 8.1 percent. However, the discount chain saw a decline in operating profit of 26 percent to £ 197.9 million in 2018 due to price competition with its competitors Tesco, Sainsbury’s, Asda and Morrisons. Meanwhile, sales rose by eleven percent to 11.33 billion pounds.

“We’ve never focused on short-term profit maximization,” said Hurley. “Our focus is on growth, sales, stores and customer numbers.” Aldi UK enjoys the full confidence of the parent company. Aldi and Lidl had made the breakthrough in Britain in the financial crisis when smaller traders had to give up for economic reasons.

Source: manager-magazin.de

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