ALDI household products awarded no animal testing Leaping Bunny certification by Cruelty Free International
Cruelty Free International is delighted to announce that ALDI, one of the leading discount supermarket chains in the UK and Ireland, has been certified as cruelty free for animal testing for its entire own-brand household cleaning products range. The Leaping Bunny logo will be displayed on the supermarket’s own-brand packaging, a guarantee to consumers that no animals were forced to suffer for their clean home.
The Leaping Bunny is the only globally recognised certification for cosmetics, personal care and household cleaning products which demonstrates a genuine commitment to no animal testing within a company’s own-brand products. ALDI is the nation’s fifth largest supermarket and boasts a 6.9% share of the UK market. With over 700 stores throughout the country, the availability of Leaping Bunny certified household products on the British high street is set to increase significantly.
Michelle Thew, Chief Executive, Cruelty Free International said: “We are delighted ALDI has met our rigorous no animal testing criteria and achieved Leaping Bunny certification for its household products range. Having high profile companies like ALDI becoming certified by the Leaping Bunny shows growing public awareness about the animal suffering involved in cleaning products and a rapidly expanding consumer market for ethical products. We congratulate ALDI for demonstrating its commitment to eliminating animal testing and helping its customers make a cruelty free decision when purchasing cleaning products.”
Mary Dunn, Communications Director at Aldi UK said: “By partnering with Cruelty Free International to have its globally recognised Leaping Bunny logo on our products, we’re making it even easier for our customers to make informed decisions about their shopping.”
ALDI joins over 600 companies to have obtained Leaping Bunny certification. Other leading retailers that have been awarded the Leaping Bunny logo include Marks and Spencer, Sainsbury’s, Waitrose, The Co-operative, Superdrug and Morrisons.