The supermarket chain Aldi, which has 1,500 stores in the U.S., is turning into a greater challenge to natural grocery stores as it grows its determination.to attract more health conscious clients, they added foods such as quinoa, coconut oil, smoked salmon, and artisanal cheese. Aldi is developing their natural food brands by removing artificial ingredients and arranging more gluten-free products to their racks. They have uprooted certified synthetic colors, any added MSG, and hydrogenated oils from their privately labeled items, which goes for 90% of the sales. The out-put of this activity will directly affect the Whole Foods market.
The chain has likewise started to develop their selection in fresh and natural meat and produce, including their “Never Any!” meat brand, which advertises no hormones, animal fats anti-biotics or any other added substances. Aldi’s “Basically Nature” brand, which is free of 125 artificial ingredients and the live G free gluten free brand are also being developed. One another classic product is Aldi milk which is already free of artificial groth hormones, with yogurt and other dairy products