“Food For Good”, the initiative released by the giant supermarket retailer Aldi which made special boxes it almost every store to collect unperciable food for all those people in need.
Aldi is collaborating with FoodCloud to encourage people to donate around 20,000 meals for their Christmas appeal this year. The food collection will start from the end of November to December 9th.
Co-founder of FoodCloud, Iseult Ward, said: “Every Christmas we all find ourselves with that extra box of biscuits or Christmas cake that we didn’t really need after all. Often these leftovers get added to the tonnes of food that gets wasted every festive season. This year, we’re asking Aldi shoppers to consider donating what might have been that extra thing, reducing food waste and helping people in need,”
The German-based retailer has stated before that they are donating perishable food for charities which are concerned with this matter and called them to apply for the food gathering.