A new market survey reveals than German discounter is 43 percent cheaper than its major rivals Woolworths and Coles for branded products in Australia. The survey conducted by financial services holding company, Fairfax reveals that around 36 products cost shoppers $113.25 at Adli, while customers buying the same items would pay $13.24 more at Woolworths and an extra $16.25 at Coles.
When it comes to groceries, one could save up to 14 percent when shopping from Aldi, bypassing Woolworths and Coles. As the survey results came out, the big supermarkets defended themselves claiming that shoppers could save more at their supermarkets by using weekly offers.
The major con of shopping in Aldi is unavailability of products. Unlike Woolworths and Coles, Aldi does not have a major assortment of branded products. Woolworths shoppers could save around 43 per cent on Devondale long life skim milk by purchasing the 2L bottle at Aldi. For branded products like Coke, Tim Tams and Weet-Bix and Coles shoppers are paying an extra 14 per cent at bigger supermarkets when compared to Aldi.
Gillette Mach 3 replacement cartridges were similar in price at the three supermarkets, at $3.30 each. Arnotts BBQ shapes cheaper at Aldi at $1.20 per 100 grams versus $1.71 for Woolworths and Coles. Vegemite was cheapest per weight at Coles, at $1.25 per 100 grams, compared with $1.54 for Aldi and $1.58 for Woolworths. Betadine sore throat lozenges cheapest at Aldi at 17¢ each, compared with 28¢ each at Woolworths and Coles.