Albertsons Companies today announced Guy Burgstahler has been selected as the company’s new Vice President of Advertising. Burgstahler has a great track record of driving well-known brands in diverse industries to dominant positions in their markets.
“Guy is a creative visionary with proven experience building engagement and loyalty among a variety of customers,” said Shane Sampson, Chief Marketing & Merchandising Officer. “Our banners have a great story to tell, and Guy will have plenty of material to work with throughout our operating areas. We have deep ties to the communities we serve, and we are poised to compete as fiercely as ever in our stores and across our digital platforms.”
Burgstahler brings more than 20 years of advertising leadership experience with companies like Dick’s Sporting Goods, PetSmart, and Tractor Supply Company. He helped move Dick’s to its #1 position through innovative omni-channel campaigns and helped increase PetSmart’s comp traffic with targeted multi-media and integrated campaign strategies. He spent the last five years as a marketing executive for category-leading manufacturing brands and most recently was an entrepreneur, working as partner of a full-service marketing agency in Florida.
Burgstahler joined the company this week and will office out of the Boise corporate campus. He is a graduate of the State University of New York at Buffalo, and has a passion for family, sports and volunteering with organizations that benefit youth.