Albert Heijn to go today opened its first checkout-free stores, offering busy customers super-fast shopping and no more waiting in line.

Customers can pay right at the shelf with a “tap to go” card or using an app on their Android phone. After 10 minutes, the purchase price is automatically debited from the customer’s account.

The first two checkout-free stores are located in the Amsterdam Medical Center, while a third location is scheduled to open at Amsterdam’s central train station in the coming weeks.

Albert Heijn will roll out the technology to all its 80 Albert Heijn to go convenience stores, making it available for thousands of customers each day.  

“This is absolutely a milestone for us,” said General Manager Jan-Willem Dockheer. “We want to offer our customers plenty of choice, quality and convenience anytime and anywhere. With ‘tap to go’, we really bring that convenience to the next level. Who waits in a line for fun?”

In the first phase of the rollout, customers can tap with the card or an Android phone; other operating systems such as iOs and Windows will follow later.

The introduction of “tap to go” is one of the latest innovations at Albert Heijn to offer convenience and choice when shopping, following the introduction of Albert Heijn Google Assistant, My Nutritional Values ​​and the Allerhande chatbot.