Albert Heijn may want to sell part of the assortment through sister company bol.com. This is apparent from an online survey that the company has submitted to a number of customers.
the initiative states that groceries can be ordered via bol.com for a minimum order amount of 25 euros. Delivery is then free.
Albert Heijn does not want to offer the complete range via bol.com. “If you want to order from the entire range, choose Albert Heijn” the company states.
Albert Heijn now only sells its own assortment online via AH.nl. There is a collaboration with bol.com in the area of collection points, where orders for bol.com can be picked up at the Albert Heijn locations.
“We regularly test and explore new possibilities and concepts,” says AH spokesperson Anoesjka Aspeslagh about the bol.com supermarket to Distrifood. “There are no concrete plans to realize this idea,”
Despite the denial, selling groceries through bol.com is not illogical. The American example Amazon has been doing that for some time. Moreover, various groceries can be ordered at bol.com, including almost all brands of goods.