Ahold USA’s brands, including Stop & Shop, Giant Food and GIANT/MARTIN’S, announce they are the exclusive grocery partner on the East Coast to the Food Allergy Research & Education (FARE) Teal Pumpkin Project® to help shoppers become more aware of food allergies and ensure safe choices for all trick-or-treaters this Halloween.
Shoppers will find special Teal Pumpkin Project sections at all participating Ahold USA brand store locations where they will be able to purchase allergy friendly, non-food treats like glow sticks as well as the teal pumpkin baskets which can placed in front of their home to indicate they have safe, non-food treats available for children with food allergies.
“Today, one in 13 children in the U.S. has a food allergy,* so offering a resource like this is important to Ahold USA and our brands as we strive to be a trusted resource in the communities we serve,” says Don Sussman, EVP of Merchandising at Ahold USA. “By partnering with FARE and the Teal Pumpkin Project, we’re making it easy for shoppers to buy allergy-aware items for their homes this Halloween season and ensure everyone can have a safe Halloween.”
“Launching the Teal Pumpkin Program was a way for us to make sure all children feel included during Halloween,” said Lois A. Witkop, Chief Advancement Officer at FARE. “It really puts parents’ minds at ease when they see the teal pumpkins around their neighborhood. We’re so pleased to partner with Ahold USA and its brands, which recognize the importance of inclusion during Halloween, which can be challenging for so many families.”