abc carpet & home celebrated the opening of their newest retail location in Industry City, Brooklyn last night. The 25,000 square foot space features the renowned curation and eclectic style that embodies the “abc eye,” a term coined by abc to describe the refined edit of one-of-a-kind, sustainable, world changing, and most of all beautiful furniture and decor from around the world. This location provides abc’s full assortment – from towers of handmade, indigenous textiles, to FSC approved “good wood” sofas and beds along with a diverse array of tabletop, candles, custom, one-of-a-kind and handmade rugs.

Guests enjoyed an evening of craft cocktails provided by New York Distilling Company, along with the music of Timbila while Betty Kay Kendrick from In Pursuit of Magic painted “love dots” on attendee’s heads

The Industry City location will feature brands such as Saba and Cobble Hill, abc co-create with Eskael, Great Lakes, abcDNA, vintage, and local designers.

Paulette Cole, abc’s CEO & Creative Director has always approached commerce from a different perspective, one that puts heart into every purchase and is constantly looking for ways to broaden the abc mission.

“We are super excited to embrace our creative community living in Brooklyn with an ‘abc eye’ curated especially for them. Our design forward, fresh, value-infused assortment combined with a treasure hunt filled with surprise samples, unique finds from around the globe, and true to the legacy of abc is what you can expect to find in our newest retail location. We are delighted to meet our community where they live… in this case, Brooklyn,” said Paulette.

Brooklyn’s abc clientele is a diverse community including young families and creative  professionals who have been anticipating a location in the borough. Industry City is a natural progression given abc’s strong connection and commitment to local designers and artists. With convenient highway access and ample parking, the newest abc is an opportunity to broaden the brand’s reach.

The Industry City location builds upon the abc mission to serve by manifesting a shift in the retail paradigm—one in which beauty, experience, and magic are composed onto a revolutionary platform of cause-related products that guide creative expression, celebrate individuality, and cultivate the actualization of home as the sacred space.

ABC Carpet & Home is a portal into collective creativity—integrating the elements of healing, education, sanctuary, theater, art, fashion and interconnectivity to create the experience of a three-dimensional living magazine and interactive museum. We support continuous improvement in minimizing our collective environmental footprint and maximizing social justice. We aspire to manifest a universal exchange where spirit, sustainability, culture, currency, and creation co-exist; a holistic sensory experience to inform and inspire participation. Through the expression of passion with beauty as a tool, we present commerce as a vehicle for insight and for action in the aid of creating a better world.

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