A Partnership between Asda and Drinkaware to educate shoppers in the stores

A Partnership between Asda and Drinkaware to educate shoppers in the stores

On the next Friday (13 January), the ambassadors of Asda from the alcohol education are set to go into hundreds of UK Asda supermarket stores to educate shopper about safe drinking as part of a new partnership.

Besides
having the chance to enter into a £50 Asda gift card prize draw. Shoppers who
will be visiting the Drinkaware stand in stores will be able to fill out an
alcohol assessment scratch card designed to present clear information, and get
answers about on their queries about booze consumption in a simple,
non-judgmental manner.

According
to Chris Lowe, senior director for Corporate Affairs at Asda , the new project
aims to provide impartial, evidence-based information and practical resources
in a non-judgmental, engaging and fun environment.

Also
Elaine Hindal, chief executive at Drinkaware added : “This January we are
spreading the word about how having just a little less alcohol can help people
stay healthy and we hope the information we present can help people make better
choices about their drinking,”

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