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A new shopping experiences: the example of El Corte Inglés and Alibaba Cloud using AI


Retail is evolving thanks to solutions based on artificial intelligence. Alibaba Cloud and El Corte Inglés, the largest chain of department stores in Europe, announced a partnership to accelerate the digital transformation process of the brand. The advanced image-based search and recommendation engine features are powered by artificial intelligence and are being tested to improve the user experience.

Alibaba Cloud, the data intelligence arm of Alibaba Group and El Corte Inglés announced that they are now working together to accelerate El Corte Inglés’ digital transformation process with Alibaba Cloud’s artificial intelligence and sales solutions. online in the cloud.

To meet the changing expectations of consumers in terms of retail, El Corte Inglès will rely on the Alibaba Cloud image recommendation and search engine. The goal is to provide consumers with an even more personalized online experience through an effective and creative technology solution based on artificial intelligence.

El Corte Inglés’ Madrid headquarters has proactively adopted new concepts and services that meet the changing needs of its customers. This strategy has allowed the brand to remain competitive in the face of an increasingly difficult environment.


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