The city of Burgdorf will soon be enriched with another major distributor. The German discounter Lidl opens tomorrow a branch in the “Mergele” building. Lidl-Switzerland wants to increasingly position itself in the region.

Until now, Lidl-Switzerland branches are more likely to be found in cities and shopping malls. For a long time now, however, the discounter has been pursuing the strategy of investing more in rural areas. Lidl-Switzerland is not worried about other major distributors in the area. If and when further branches in the region Emmental follow is not yet known. What is known: Also in Langnau, there will soon be a Lidl branch. About details of when this should come, Lidl Switzerland did not give any information.

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ISN Souissi