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A New, Crisp Taste For The Season: Introducing Bud Light Apple


Beer_Bud-Light_2Bud Light – the fresh and reviving beer that has been a piece of fall fun for over 20 years –announced the dispatch of their new product, Bud Light Apple. Mixing the invigorating taste of Bud Light with a 100% characteristic apple flavor, Bud Light Apple is a light bodied 4.2% ABV beer with a fresh apple taste. A selective and constrained launch, Bud Light Apple is accessible in Georgia only.

“Bud Light fans are continually searching for new tastes and Bud Light Apple answers the call with a marginally sweet taste that is smoother than customary apple brews and juices,” said Alexander Lambrecht, VP, Bud Light. “Supported by our solid wholesaler system in Georgia, Bud Light Apple is a fresh contort that is ideal for the fall season.”

Bud Light Apple will be accessible in 6-packs and 12-packs of 12 oz. glass containers and 12-packs of 12 oz. cans at Georgia retailers, eateries and bars starting Nov. 2. In 2012, Bud Light presented Bud Light Platinum, which rapidly turned into the top of the line new beer of that year as per IRI Symphony data. The Bud Light Lime-A-Rita franchise, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than 33% of the FMB (seasoned malt beer) classification. Since the dispatch of Lime-A-Rita in 2012, the brand has developed to incorporate four center flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the main four spots in the FMB class.

Intiated in 1982, Bud Light is a premium light beer with an unrivaled drinkability that has made it the top of the line and most prevalent beer in the United States. Bud Light is fermented utilizing a mix of premium assortments, both American-developed and imported, and a mix of grain malts and rice. For more data on Bud Light Apple, visit


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