The supermarket chain Mercadona plans to give its first jump to a foreign market in 2019 with its arrival in Portugal, where it will test to what extent its business model is exportable.
Despite being a neighboring country, the challenge in the Portuguese market is not exempt from comp.
The Valencia supermarket chain develops its first Logistic Block in Portugal, specifically in the town of Póvoa de Varzim, with two warehouses of 12,000 and 5,000 square meters, where the warehouses are located. Mercadona estimates that the new center will be operational in the first half of 2019.
Thanks to the strategic location of this new Logistic Block, which makes it the one that supplies the supermarkets in the north of Portugal, supported by the Logistic Block already existing in the north of Spain, in Villadangos del Páramo.
The arrival to Portuguese territory culminates an almost historical aspiration of the company led by Juan Roig, who was already talking about making the leap to the border country back in 2002.