Peoples with more than 55 age are more prolific buyers of both fruits and vegetables, while 18-34 group people more likely to buy ready meals and pasta – a new research claims. The Bridgethorne Shopper Index, delivered quarterly by shopper and category management insight company Bridgethorne, found that overall 95 % of respondents in the 55+ age group consistently purchased fresh foods and fruits as a component of their grocery shopping, contrasted with only 86 % of those in the 18-34 age group.
Those with families and the pensioners are likewise more pre-arranged to buying crisp leafy foods, the study found, with 93 % and 94 % respectively frequently buying. Alleged ‘pre-families’ and those with families are more likely to be purchasing prepared foods, at 47 % and 48 % respectively, compared with only 36 % of retired individuals and 31 % of void nesters, the examination group asserted.
John Nevens, joint managing director at Bridgethorne, said that the way that 55+ age group are more inclined to buy fresh fruits and vegetables than whatever other age group not only recommends there is a more prominent inclination towards eating more healthy but also their more noteworthy extra income makes it more affordable for them to stand to do as such. Nonetheless, it will be interesting to see whether the increased media concentration on more healthier eating interprets into reality as we proceed with the Index throughout the following couple of months. In any case, it exhibits impressive open door for both retailers and brands to draw in with this more youthful age bunch.”