GLOBALG.A.P. expanding consumer portal to include flower and ornamental plants
In order to make it easier for consumers to buy sustainably cultivated flower and ornamental plants, GLOBALG.A.P. is expanding its online portal GGN.ORG. Certified producers are now given an ideal platform on which to present themselves and their way of working to consumers.
Sustainability is in vogue: And in order to meet the growing demand by consumers, GLOBALG.A.P. is expanding the online portal GGN.ORG to include the area of flower and ornamental plants. At GGN.org consumers can easily find the origin of purchased plants by using the GLOBALG.A.P. Number (GGN). They can also find out more about the producers and their certified working methods. Furthermore, the consumer portal provides relevant information on the sustainable cultivation of flower and ornamental plants as well as the GLOBALG.A.P. Standard.
More transparency for better purchase decisions
“Our goal is to create greater awareness for the sustainable cultivation of flower and ornamental plants,” says Kristian Moeller, CEO of GLOBALG.A.P. “That is why we need to inform consumers to help them make uncomplicated, sustainable purchasing decisions.” The new GGN label for flower and ornamental plants is the first step in that direction. Thanks to the possibility of simply entering the GGN on the start page, consumers can quickly track the origin of their acquired plant.
The producer cooperative Landgard and the German Federal Association for Ornamental Plants (BVZ), who were involved in the development of the label together with other industry representatives, welcome the move towards more transparency. “The new online portal gives our companies the opportunity to directly show consumers more about their activities regarding sustainably produced ornamental plants,” explains Gabriele Harring, Managing Director of BVZ.
Focus on producers
In addition, the online portal presents certified companies with detailed information. “Certified producers have the opportunity to present their sustainable work methods in a profile” says Kristian Moeller. “Retailers offering products with GGN label can strengthen customer loyalty beyond the store counter and also attract new customers.” Thomas Schlich, Managing Director of Landgard, is also thrilled: “This is the ideal platform for our companies to present themselves and their sustainable way of working.” Interesting and entertaining gardening tips and trends round off the new offer.
GLOBALG.A.P. is an internationally recognized standard with the mission of bringing together farmers and retailers in the production and marketing of safe food, protecting scarce resources, and laying the foundations for a sustainable future.
Find out more about GLOBALG.A.P. at www.globalgap.org.
Photo credits: GLOBALG.A.P. / Floortje
GLOBALG.A.P. c/o FoodPLUS GmbH
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