Bigger bottles for gluten free Goa Premium Beer
Prices held despite fall in sterling
In response to customer demand Viiking Ventures is now importing a 650ml bottle of its Goa Premium Beer. The new sized 4.8% ABV beer adds to the original 340ml bottles.
Fortunately, the first shipment was paid for before the recent fall in the value of sterling on international currency exchanges, following the pro Brexit vote in the EU referendum. The pilsner beer sells in restaurants between £4.50 – £4.95 for the larger bottle and between £2.65 – £3.25 for the small.
The gluten free beer, brewed using a unique malt and maize based recipe, iis already available in around 300 bars and restaurants.
Strong sales are being reported with the beer now available in top London venues such as The Painted Heron, Les Portes des Indes and Gaylord plus leading regional restaurants such as Chilli Pickle in Brighton, Moksh in Cardiff, Bukharah in Glasgow, Ambrette restaurants in Kent and the Koh Thai Tapas chain throughout the south-west.
“Fortunately, the current price has been unaffected by recent falls in the value of sterling,” said Goa Premium Beer director Frank Sequeira, who added, “We hope the price rebounds when the initial shock reaction to the Brexit vote, which caught currency traders off guard, eases and markets return to normality.”
“We hope to maintain stable pricing, but restaurants may want to order now to hedge against a potential price rise,” added Sequeira.
Sequeira thinks long term, the decision to leave the EU could be good for Asian restaurateurs. It should pave the way for more recruitment skilled chefs from outside Europe; exotic ingredients grown outside the EU should become cheaper as tariffs come down and enable third world farmers to trade their way out of poverty.
Previously, Sequeira spent 15 years as head of restaurant sales at Kingfisher Beer Europe.