Auchan and Casino lose market share to Lidl, Carrefour and E. Leclerc,

Auchan and Casino lose market share to Lidl, Carrefour and E. Leclerc,

The German distributor has still gained 0.4 points of market share in recent weeks to reach the 6% mark, according to the latest monthly calculations by Kantar. “The sign attracts 600,000 new buyers over these four weeks (a period from March 18 to April 14, ed.) Results to put in perspective advertising investments up 15% […]

THE LIST OF 43 CARREFOUR STORES THAT WILL RADICALLY CHANGE

THE LIST OF 43 CARREFOUR STORES THAT WILL RADICALLY CHANGE

Faced with the crisis and while 3,000 departures are planned in the French hypermarkets of Carrefour, the retailer wants to test new models of organization in its stores. Indeed, as reported by the website lsa-conso, Carrefour has presented a few weeks ago three new types of stores called Next, Essential and Rebond. Nearly 20% of […]

Lidl celebrates 30 years in France!

Lidl celebrates 30 years in France!

On the occasion of its 30th anniversary, the Lidl brand is putting “the fancy in the big” with a vast multi-media campaign signed by its new agency Lidl Australia. On the menu of this multi-level device: Food trucks, print displays, TV campaigns, promotional activations in supermarkets and digital activations (Facebook and Instagram). Thus, since April […]

A new delivery method for Biedronka stores

A new delivery method for Biedronka stores

The largest Polish postal operator has partnered with a Danish supplier of equipment and software to receive courier parcels, which since May 2018 has been developing an agnostic network located in nearly 150 Biedronka stores belonging to the Jeronimo Martins group. As part of the cooperation, the clients of the domestic giant will have at […]

Carrefour will finally close its former Genk hypermarket

Carrefour will finally close its former Genk hypermarket

The former Carrefour hypermarket in Genk will finally close its doors: even as a ‘simple’ supermarket, the point of sale does not seem viable. At least sixteen jobs are threatened by this closure. As part of the transformation plan of the French distributor whose objective was to tackle the problem of hyper deficit, the hypermarket […]