Carrefour relies on Proximity Marketing in Italy.

Carrefour relies on Proximity Marketing in Italy.

One of Europe’s largest trading companies wants to launch a new start in Italy. Carrefour announced the collaboration with JoinTag. JoinTag was founded in 2013 and relies on beacon technology. Customers include not only retailers but also museums and tourism providers. As the company has revealed in a press release, JoinTag technology is being introduced […]

Edeka plans its own organic markets

Edeka plans its own organic markets

Germany’s largest food retailer, Edeka, plans its own organic markets. In the discussion are shop-in-shops in large Edeka stores, but also separate stores under the brand “Naturkind,” wrote the well-connected in the industry journal Lebensmittel Zeitung on Friday. In addition, the group also wants to expand its own brand “Edeka Bio” with seasonal up to […]

Aldi and Lidl leading a war price in Germany!

Aldi and Lidl leading a war price in Germany!

At the discounter giants Aldi and Lidl, consumers can look forward to particularly favourable special offers during these weeks. For between the discounters, the dispute over price sovereignty in the business is just starting right again. The trigger for the discount battle is also an offensive-oriented strategy change at Aldi, to which the competitors respond […]