LESS THAN HALF OF CONSUMERS CONSIDER THE US A GLOBAL LEADER

LESS THAN HALF OF CONSUMERS CONSIDER THE US A GLOBAL LEADER

After seeing that the divisive political climate did little to disrupt the economy in 2017, Americans are rolling with the punches this year, even if it means re-thinking the meaning of American pride. New research from Mintel reveals that less than half (42%) of US adults think that America is a global leader, while just 20% say the […]

Euromonitor Consumer Types: Understanding the Cautious Planner

Euromonitor Consumer Types: Understanding the Cautious Planner

Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]

MINTEL ANNOUNCES NEW PARTNERSHIP WITH VITAFOODS ASIA 2018 AS OFFICIAL EVENT PARTNER

Mintel, the world’s leading market intelligence agency, announced today a strategic partnership with Informa, the international exhibitions, events, business intelligence and academic publishing group. With the commencement of Vitafoods Asia 2018 on 11-12 September, at the Sands Expo & Convention Centre at Marina Bay Sands, Singapore, Mintel now serves as an official Event Partner and the show’s market intelligence […]