Capgemini launches ‘Capgemini Invent’, a new digital innovation, consulting and transformation global business line

Capgemini Invent combines market leading expertise in strategy, technology, data science and creative design, to help CxOs envision and build what’s next for their businesses  Capgemini today launched Capgemini Invent, a new global business line[1] that will focus on helping business leaders plot a path to the future and provide the right vehicle for getting there. Capgemini Inventcombines, under one […]

Immersive technology has arrived: AR and VR set to become mainstream in business operations in the next 3 years

New research reveals that immersive technology delivers better efficiency, productivity and safety for enterprises, and that augmented, rather than full virtual, reality will lead the way for business operations  A new report by the Capgemini Research Institute[1]has revealed that enterprises are using augmented reality (AR) and virtual reality (VR) technologies to enhance their business operations. The report, […]

IS THIS THE END OF PUMPKIN SPICE?

Wake up and smell the coffee. Pumpkin spice’s reign as top autumn coffee beverage may be coming to an end. Menu mentions of pumpkin-flavored coffees declined 30% from Fall 2015-Fall 2017 according to Mintel Menu Insights. This decline was driven mainly by a few quick-service restaurants (QSRs), including Starbucks, Tim Hortons and Caribou Coffee. Mintel’s US research on seasonal dining […]

FINANCIAL SERVICES MARKETING TRENDS 2018: HOW’D WE DO?

At the end of 2017, we unveiled a series of trends across key industries tracked by Comperemedia, including Financial Services. The four Financial Services Marketing Trends we identified for the year included: Do You Trust Me?Trust is up for grabs as consumers struggle to balance their desire for convenience and technology with their concern over […]