18 STATS THAT MADE FOR INTERESTING MEDIA COVERAGE IN 2018

Every day at Mintel, we’re hard at work analyzing consumer research, tracking market activity, predicting the next big trend and sharing our insights to help businesses grow.

We also share relevant research and expert analyst commentary with the world’s leading media, resulting in stories that range from unique and thought-provoking to abnormal and sometimes shocking.

Here, we’ve rounded up a few of our favorite data points that drove media headlines around the world in 2018 – just in case you missed them. Enjoy!

Keeping up appearances…

  • 41% of US 18-23-year-olds are excited to buy things they haven’t seen anywhere else and 57% consider themselves ‘nerds.’
  • One-third of Australians prefer to buy products that are sold in eco-friendly packaging (32%) and/or made using sustainable sourcing methods (34%); however, just 17% are willing to pay a premium price for everyday goods that are environmentally friendly.
  • 31% of Brits aged 16-34 would be embarrassed to serve instant coffee to their guests.
  • 31% of Chinese consumers aged between 20-49 say ‘individuality’ is the definition of luxury.
  • 28% of Younger Millennials (aged 24-31) in the US drink at home because they believe it takes too much effort to go out.

The good, the bad and the ugly of social media…

  • 45% of US skincare users aged 18-24 view facial masking as an opportunity to snap a selfie.
  • US kids say social media stars (34%) are more influential than athletes, actors and the President.
  • 32% of urban Indonesians aged 25-34 feel that being ‘connected’ (eg devices, social media) increases their stress levels.

Taking care of #1…

  • 75% of UK single women have not actively tried to find a partner in the last year.
  • 63% of metro Thais prefer the option of being able to personalize in health and fitness.
  • 56% of Chinese male consumers have purchased facial masks with collagen as an ingredient, compared to 58% of women.
  • 42% of Brits aged 18-24 are drinking more low or no alcohol drinks compared to a few years ago.
  • 40% of UK Millennial pet care purchasers say they would spend just as much money on their pet for special events (ie Christmas, birthday) as they would a friend.
  • Among UK men, hair removal from the chest rose from 15% in 2016 to 30% in 2018.
  • 30% of older iGens aged 18-22 have used genderless beauty products.

Getting fed by any means…

  • 58% of urban Chinese online shoppers are open to the idea of using smart fridges to order replacement grocery.
  • 12% of Canadians say that while they don’t currently consume them, they are interested in eating insects instead of meat protein.
  • 7% of Americans admit to using ketchup on pizza.

While some of these stats may be on the strange side, Mintel thoroughly maps the consumer landscape. Today’s unusual behaviors have the potential to become tomorrow’s trends. For more on the most comprehensive coverage into the changing climate of consumers, markets and what that means for your business, check out Mintel’s 2019 Global Consumer Trends.

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