Sprouting Onto Waitrose Shelves

Sprouting Onto Waitrose Shelves

Brussels sprouts may be the Marmite of Christmas, but the festive season wouldn’t be the same without them. This year Waitrose has found an unusual way to incorporate the green veg into seasonal celebrations, even for those who usually turn their noses up to eating the divisive veg. This year the supermarket will be launching its very first sprout wreath.

The vegetables, which are traditionally eaten at Christmas, are woven in amongst sustainable foliage from fir trees in Scotland to create the quirky wreath, which is perfect for an unusual festive welcome at the door for guests, or as a striking candle centrepiece on the Christmas dinner table.

Each wreath features a tag that lets the customer know who made that particular wreath.

Waitrose Horticulture Buyer, Samantha Brett, comments, “We wanted to create something more quirky as part of this year’s festive horticulture offering. This seemed like a great opportunity to do something fun and creative with sprouts.”

Created as a joint venture between Waitrose, the retailer’s sprout grower and wreath maker who creates the festive floral arrangement for Waitrose. The sprout wreath is a limited edition decoration available in Waitrose Food & Home branches as a trial this year, but if popular will extend to more branches for Christmas 2018.

The Brussels Sprout Wreath, £35, will be on sale in selected Waitrose shops from the beginning of December.

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