Revionics Meets Fressnapf Group’s Appetite for Customer-Focused Price and Markdown Optimization
Machine Learning Science-Based Technology to Enable More Integrated Pricing across Fressnapf Group’s 11-Country Footprint
AUSTIN, TX (April 25, 2018) – As the European market leader in pet retail with a strong private label offering and an impressive assortment range, the Fressnapf Group is a beloved retailer in the eleven European countries it serves. Its CHALLENGE 2020 initiative reflects the Fressnapf Group’s commitment to deepen its technological strengths in key areas including customer focus and cross-channel integration. With the selection of Revionics Price Optimization and Markdown Optimization, the Fressnapf Group is poised to deliver more customer-focused pricing, leverage its private label strength, increase basket size, and gain more in-depth insights into price elasticity and customer preferences.
“After a very systematic assessment of our requirements and the options available in the market, we were attracted to Revionics machine-learning based capabilities, in-depth analytics, and long-term partnering approach,” said Markus Kallen, Senior Vice President MDO at the Fressnapf Group. “In addition to providing more targeted, relevant pricing for our shoppers, we also look forward to implementing more harmonized and integrated pricing processes across the various countries the Fressnapf Group serves.”
“The Fressnapf Group is a respected retail leader with an exciting track record of growth and innovation,” said Marc H. Hafner, Revionics’ chairman and CEO. “Revionics is very pleased to partner with the Fressnapf Group to better meet their customer needs and business goals leveraging Revionics’ state-of-the-art science-powered price and markdown optimization. We are excited to continue building on our position of leadership in the pet retail sector.”