Asda’s cross-device advertisement tests indicates 59% uplift in store visits

Asda’s cross-device advertisement tests indicates 59% uplift in store visits

Third biggest supermarket chain in UK, Asda has released a cross-device ad tests which indicates that there was an 59% uplift in store visits. The cross-device digital advertising trial run between August and October last year  was to identify how likely it is to drive people into its stores. Cross-device advertising, which targets people with ads through the various […]

Lidl launches new promotion in Greece focusing on fresh food 

Lidl launches new promotion in Greece focusing on fresh food 

German discounter supermarket Lidl has launched a new television advertisement in Greece focusing primarily on fresh foods. The company says that the new promotion is to showcase the quality of the food it brings to the lives of people each day. There are many local elements that the company highlights in its new campaign LIDL. Bet […]

Heineken advertisement says women prefer men who don’t drink ‘too much’

Heineken advertisement says women prefer men who don’t drink ‘too much’

Dutch brewing company Heineken International has rolled out a new advertisement to promote moderate drinking. The newly released campaign features a man turning down the offer of a beer. The advertisement campaign titled, “Moderate Drinkers Wanted”, proposes that women are inclined towards men who don’t drink excessively. Heineken’s notice, which will keep running on TV […]