CONSUMERS VOTE TESCO BEST BWS RETAILER
Tesco offers the best range of beers, wines and spirits of all UK supermarkets according to a recent Nielsen study just released.
The survey, carried out in April 2012, questioned 5969 UK households on a number of quality, range and service indicators in the ‘Attitudes to Retailers Survey 2012’.
The results put Tesco ahead of Sainsbury’s, Asda, M&S and Waitrose in the public’s opinion, as the best overall retailer of beers, wines and spirits and also put’s it first for the breadth of its range and the choice it gives its customers.
Dan Jago, Category Director for BWS at Tesco commented: “At Tesco we consider ourselves ‘everybody’s wine merchant’. No matter what your budget, who you are, what you know or what you like, we pride ourselves in having a great selection of wines, beers and spirits to suit you. We aim to delight our customers with every bottle or can they buy.
“As ever we are delighted that consumers view Tesco’s range of beers wines and spirits so positively. We know the competition is fierce but we challenge ourselves to constantly update our range to ensure we are leading the market at the same time as giving our customers exactly what they want.”
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