Procter & Gamble Creates a “Tour of London” to Celebrate 2012 Olympic Games
-In honor of American athletes competing in this summer’s Olympic Games, Procter & Gamble (NYSE: PG), a Worldwide Olympic Partner, is teaming with Walmart to bring the “Tour of London” to the United States.
“P&G is behind the Olympic Games and our athletes 100 percent. We want to give people who can’t travel to Europe the opportunity to feel some of the excitement of the Games here at home.”
The 535-square-foot London re-creation will be constructed at the Walmart located at 7011 Main St., American Canyon, Calif., and will feature iconic London landmarks and symbols including Big Ben, the London Eye and red double-decker buses.
It is estimated that it will take a crew of eight people 36 hours to construct the display. It will be completed in time for the opening weekend of the 2012 Olympic Games. A formal unveiling ceremony will take place on July 28 at 10:30 a.m. The general public is invited to attend.
“The display celebrates our dedicated athletes and creates a unique in-store shopping event that customers will remember for years to come,” said Stuart Heflin, P&G’s brand manager, Walmart Global Consumer Team. “P&G is behind the Olympic Games and our athletes 100 percent. We want to give people who can’t travel to Europe the opportunity to feel some of the excitement of the Games here at home.”
Once constructed, Big Ben will be 21 feet tall and include a working clock in the tower that chimes every 15 minutes. The replica of the London Eye will stand 18 feet tall and rotates just like the world’s largest observation wheel. There are three eight-foot-tall double-decker buses, two featuring front window-mounted television screens airing P&G Olympic Games-themed commercials. Educational maps featuring facts about the landmarks will be posted and available for self-guided tours.
The London landmarks are surrounded by a variety of Olympic Games-branded P&G products. It will take 25 pallets of product to fully stock this enormous display. Customers can shop for these trusted P&G products at the display.
P&G’s tribute to the London 2012 Olympic Games will remain at the American Canyon store July 28 through Aug. 10. The store is open 24 hours a day. On July 28, a time-lapse installation video will be available through a variety of social media channels: Twitter (#tourlondon); Facebook (P&G) and YouTube (Procter & Gamble).
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