Sainsbury’s Launches New ‘Live Well for Less’ Advert
By Laura Elliott.
The UK supermarket giant Sainsbury’s will unveil its new ‘live well for less’ advert during tonight’s television viewing. The new ad reportedly shows two young boys becoming friends across a garden fence, and subsequently spending their summer together.
The advert has been directed by Tony Barry from Sonny Production Company. Previously, Mr. Barry has been involved with the Sainsbury’s father and son adverts. This new release is aimed to show children how they can entertain themselves without their parents having to spend a great deal of money over the summer.
Marketing Director for the supermarket, Sarah Warby, said that “This campaign marks the next chapter for Live Well For Less showing customers that we’re committed to helping them enjoy the good things in life. The summer holidays can be particularly expensive, especially for many customers with families but at Sainsbury’s they can enjoy competitive prices without compromising on quality or values.
“We’re really proud of our fantastic quality by Sainsbury’s products and our great Tu clothing range that both feature throughout the television advert and demonstrate the quality and value Sainsbury’s offers customers every day.”
The retailer is marking the launch of their new advert by releasing 1,000 copies of the soundtrack, ‘The Monkees’ by The Monkees, as free downloads online.
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