Waitrose Introduces a Royal Recipe

By Laura Elliott.

Upmarket UK retailer Waitrose has unveiled a new recipe for one of the chain’s “exclusive” dishes, created for The Queen’s Diamond Jubilee Picnic. The recipe card for the Strawberry Crumble Crunch which has been included in the picnics, are available at all branches of Waitrose across the country now. They also feature in a television advert starring Heston Blumenthal.

As part of the exclusive range for the Jubilee Picnic at Buckingham Palace on 4 June, the Strawberry Crumble Crunch has been created by Waitrose chef Heston Blumenthal, alongside the royal chef Mark Flanagan to celebrate the Queen’s Diamond Jubilee.

As reported by Talking Retail, Heston Blumenthal said that “I have designed this indulgent pudding especially for the Queen’s Jubilee weekend, which coincides with the beginning of the British strawberry season. It makes me proud to be British!”

Graham Cassie, Waitrose brand manager, also commented that “We are thrilled to be able to share the Strawberry Crumble Crunch recipe from the Jubilee Picnic so everyone can enjoy replicating this special dish at home and share in the celebrations. It’s a very special pudding, a classic British recipe with of course that unique element of innovation from Heston.”

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Posted by admin on May 26 2012. Filed under Events, Fresh Produce, Latest News, private label, Product News, Retail News, Supermarkets. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry