Woolworths and Extrupet’s partnership
By Ewelina Stanik. A South African retailer, Extrupet is a leader when it comes to using post-consumer recycled plastic bags. Woolworths uses recycled polyethylene terephthalate, or rPET for short as bags. Woolworths also encourages customers to switch to reusable bags but they also believe that customers should have a choice. “Many single-use plastic bags are actually reused many times” said a Woolworths spokesman
The two giant retailers have decided to work together on the innovative project, which aim is to make people aware of the importance of recycling by offering the new Woolworths reusable shopping bags made entirely from rPET.
Extrupet’s chief operating officer Chandru Wadhwani said: “The launch of this bag once again demonstrates a tangible success story in introducing a product that is not only environmentally friendly, but also sustainable in that it was manufactured from packaging waste that would otherwise have ended up in a landfill. Extrupet’s relationship with Woolworths was founded on the need to meet an ever growing demand from consumers today to meet a sustainable and environmentally friendly lifestyle.” The project was created in order to decrease the loads of virgin plastic that is destroying the environment.
The reusable shopping bags are available for the customers in Woolworths stores from the beginning of January, in green colour.
Shopper project manager for Woolworths, Ralph Jewson, said that: “This is a demonstration of our commitment to our Good Business Journey, which envisions the reduction of plastic waste through re-usable recycled content bags,”
It is estimated that by the end of April 2012, more than 100,00 bags will be in circulation, finally in dark blue colour to augment with the range of colours synonymous with Woolworths.
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