The rise of the ‘professional shopper’
Supermarket chain Morrison’s reported the emergence of the ‘professional shopper’ when it reported its full year profits this morning. The UK’s fourth largest supermarket chain, reported the rise of hard core bargain hunters who are shopping to a budget.
Top CashBack one of Britain’s fastest growing consumer companies saw its membership levels double in the past 12 months.
Natasha-Rachael Smith, spokesperson for Top CashBack said, “Consumers are rapidly realising there are bargains and deals to be had, particularly online and especially if they know they can get cashback on purchases they’ve made.
“We have seen these professional shoppers spend a serious amount of time hunting for deals and discounts with the express aim of saving money and sticking to a budget. The internet has now become an integral part of a bargain hunters’ shopping activity.”
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