Sainsbury’s introduces Braille Signage

Sainsbury’s has been the first Brittish supermarket to have introduced Braille Signage on its food and beverage range. Yesterday the grocer’s store in Wolton, Liverpool, unveiled the new signing for the use of blind or partially sighted customers.

Sainsbury’s Woolton Store Manager Bethan Wilson commented: “Our area is renowned for having a range of facilities to support blind or partially sighted people in the community and many shop at our store. We’re passionate about working with our community and we carry out a lot of fundraising work with Mencap. We wanted to give our blind or partially-sighted customers a better shopping experience. We hope this new service does just that.”

It was actually Wilson who came with the idea and after sending it to Sainsbury’s CEO, Justin King, started working with the company’s Customer Experience Manager, the Royal National Institute of Blind People (RNIB) and local blind organisations including Bradbury Fields.

As a result they came up with the best signage design for consumers.

The new signage will have a Braille panel at the bottom to help customers with finding different sections in aisles.

If the idea is successful, we can expect more stores adopting to the changes, as well as the rivals following the supermarket’s lead.

Short URL: http://www.internationalsupermarketnews.com/?p=4747

Posted by admin on Sep 20 2011. Filed under Retail technology, Supermarkets. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry