Tesco Forms Partnership With Fairprice to Help Serve Customers in Singapore Better

Tesco Forms Partnership With Fairprice to Help Serve Customers in Singapore Better

Tesco has formed a new partnership in Singapore with FairPrice, the market-leading retailer there. The partnership will help to better serve the changing needs of customers in Singapore, by offering a wide range of Tesco products from around the world at affordable prices.

Wednesday, July 26th, saw the first Tesco finest flagship store open within the FairPrice shop in Bukit Timah Plaza. Customers will be able to sample some of Tesco’s grocery products, including FairTrade coffee, authentic Italian pasta and British biscuits.Tesco finest* flagship store open within the FairPrice shop in Bukit Timah Plaza. Customers will be able to sample some of Tesco’s grocery products, including FairTrade coffee, authentic Italian pasta and British biscuits.

FairPrice will initially stock over 400 Tesco products in around 60 of their stores, including Tesco finest* for top quality ingredients, Organic and Free From products for those with special dietary requirements, and a large selection of Tesco’s award-winning wines from around the world. The range will also be available on FairPrice’s e-commerce site, so customers can shop the Tesco range however they choose.

Tony Hoggett, Tesco’s CEO in Asia, said:

“We are delighted to be working in partnership with FairPrice to introduce the Tesco brand to shoppers in Singapore. In FairPrice, we have a partner that shares our dedication and commitment to serving the evolving needs of our customers. With FairPrice’s local expertise and Tesco’s track record of sourcing great quality products from around the world at affordable prices, we are confident that together we can offer unrivaled quality and value to shoppers in Singapore.”FairPrice to introduce the Tesco brand to shoppers in Singapore.  In FairPrice, we have a partner that shares our dedication and commitment to serving the evolving needs of our customers. With FairPrice’s local expertise and Tesco’s track record of sourcing great quality products from around the world at affordable prices, we are confident that together we can offer unrivaled quality and value to shoppers in Singapore.”

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