As the London Design Festival gets underway, the fast-growing Italian luxury holding company ItalianCreationGroup is opening the flagship store of its luxury, eco-friendly kitchen design firm Valcucine in London.
Among the highlights in the showroom is the V-Motion kitchen, which operates simply with manual gestures. The high-end system is available through Valcucine’s Genius Loci line, an authentic place to cook, relax and socialise at home.
Tony Chambers of Wallpaper, a publication focusing on architecture, design and lifestyle, will introduce the London design community to Valcucine’s new products and its advertising concept.
Among the celebrities attending the opening is renowned Italian conductor Beatrice Venezi, who was recently named Valcucine’s brand ambassador and who stars in a new advertising campaign entitled “Master of Class, Master of Glass”, which celebrates 30 years of glass in the kitchen as well as Valcucine’s commitment to technology, master craftsmanship and eco-sustainability. In 1987, Valcucine first introduced the use of glass in kitchens, recognising its functionality and aesthetics.
“I’m proud to be associated with one of the finest kitchen makers in the world, a company synonymous with innovation, which has revolutionised kitchen space,” Maestro Venezi said.
ItalianCreationGroup has acquired a stable of luxury brands over the last three years, including some of the greatest names in Italian furniture, legendary Driade and FontanaArte, boutique bathroom designer Toscoquattro as well as Valcucine, giving rise to a new force in Italian luxury.
Special furniture pieces of Driade and FontanaArte will also be showcased at the London store, illustrating the finest in Italian craftsmanship as well as the group’s broad lifestyle range.
“We have brought together some of Italy’s most prestigious design firms under one roof for the first time ever,” said Stefano Core, Co-Founder and CEO of ItalianCreationGroup. “In London, we are proud to present another important step in our distribution strategy for Valcucine and ItalianCreationGroup.”
ItalianCreationGroup is a new force in Italian luxury lifestyle and design, targeting customers who appreciate the distinctive personality and artisanal know-how associated with the “Made in Italy” style.