Implementing Science-Based Data-Driven Pricing
Ahold USA businesses recently selected Revionics Price Suite for price optimization, embodying their commitment to adopting leading technology to drive bottom-line business results and better serve their customers. In selecting Revionics, Peapod and Ahold USA’s retail brands, including Stop & Shop, Giant Landover, and Giant/Martin’s, each plan to deploy the Price Suite. Initially the deployment focus will be on center store and perishables, supporting their innovation and leadership in fresh categories.
“Revionics will help Ahold USA brands deliver on their ‘better place to shop’ promise,” said Nick Bertram, senior vice president of merchandising at Ahold USA. “Our brands will leverage Revionics Price Suite to better align pricing with their customer preferences in their diverse and growing customer base while delivering powerful business impact.”
“Ahold USA businesses continue to deliver on their commitment to make life a little easier, healthier and more affordable for everyone, and we are proud to partner with them to make that goal a success,” said Marc H. Hafner, Revionics’ chairman and CEO. “We are very pleased to welcome Ahold USA brands to our growing worldwide customer base.”