U.S. supermarket chain Kroger has announced its decision to purchase New York-based specialty food producer Murray’s Cheese. One of America’s largest supermarkets, Kroger has been known for its aggressive acquisitions in the past which includes purchasing companies like Fred Meyer, Ralph’s, and King Soopers, Harris Teeter and Roundy’s.
The deal, reportedly worth $20.6 million would mean that Kroger now owns Murray’s flagship Greenwich Village location, which includes classrooms and catering operations. Kroger and Murray’s had signed an agreement in 2008 through which more than 350 Murray’s Cheese shops were operating inside Kroger stores in the U.S.
Kroger has been working on its organic food range since 2012 when it launched private label organic food line, Simple Truth. Kroger, in 2013 purchased the upscale specialty grocer Harris Teeter as a part of strengthening its organic food.
After the purchase of Murray’s Cheese Kroger might now start standalone Murray’s stores as well. This could give the supermarket a better grip on the cheese market. As of now, Murray’s just has two stores in the U.S, both situated in Manhattan. Kroger also eyes to attract the customers from Northeastern part of the country with this acquisition, where the supermarket does not have any stores.