Nom Noms World Food, founded by Lisa Sohanpal, an inspiring entrepreneur who was a semi-finalist in the 2015 Virgin Media’s Pitch to Rich competition, was borne out of three desires. First, to ensure her three young children were being fed healthy, nutritious meals filled with natural ingredients and void of sugar, additives, preservatives as well as low levels of salts. Secondly, she wanted her children to be culinary curious and by that enjoy and appreciate the flavours of the world, including her Indian heritage. Thirdly, as a busy professional, Lisa wanted to be able to spend more time conversing with her family and friends rather than being stuck in the kitchen. With Whole Foods predicting the rise of oven ready meals in 2017 and the World Economic Forum recognising the ‘do it for me’ retail model whereby paying for services such as healthy meals is likely to gain significant traction this decade, the timing couldn’t be more perfect.
Lisa has appointed Jeremy Hudson, previously of Hain Daniels, as CFO indicating her strong growth strategy and her desire to become a prominent player in the ready meal market. Also, a variety of ‘Superfood Wholemeal Wraps’ is in the pipeline and will be launched in the coming months and again are inspired by flavours around the world and include Greek Falafel, Korean Beef, Mexican Chicken Fajita with Black Beans and Caribbean Jerk Chicken. In addition to Ocado and Amazon Fresh, they have also secured partnerships with Carrefour in France, Virgin Trains, easyJet and British Airways.
Crafted for taste buds that want to travel, the ready meal collection take consumers on a culinary journey unveiling the jewels of North India (chicken biriyani and butter chicken), the backwaters of Kerala (fish curry), the hawker markets in Malaysia (chicken Laksa) and the Atlas Mountains in Morocco (vegetarian tagine) right from the comfort of their dining table. The two-course ready meals are filled with authentic flavours and aim to bring these destinations and their cultures alive. In addition, the mini noms noms for children feature innovative packaging with the interior teaching children about the destination, its landscape and customs so they understand the food in a wider context.
Nom Noms World Food not only pride themselves on filling their meals with fresh, natural ingredients but they are also simple to prepare, ready after just 90 seconds in the microwave or 15 mins in the oven. In essence, they are perfect for families who don’t want to compromise on taste, quality or health.
Finally, Nom Noms World Food also has an altruistic goal. They want to help feed hungry children around the world and have partnered with the Akshaya Patra Foundation to ensure that for every Nom Noms World Food meal purchased, another meal is given to a child at lunchtime in a school in India. These meals help the children stay at school, gain an education and in turn, supports the fight against poverty on a long-term basis.