Sainsbury’s reported that the sales of its Vegan cheese exceeded its market prediction by 300 percent. Sainsbury’s seven varieties of cheese alternatives sold under the brand Free From food, has performed over expectation. The line was developed following research indicating that the most longed-for dishes for shoppers with allergens and intolerances included pizza, cheese boards and cheesecake.
According to Sainsbury’s the meat of choice for many this year was venison, which saw exponential growth in the UK due to its many health benefits. Venison is naturally low in fat, high in protein and rich in minerals, making it a good alternative to other red meats.
“The growth in the vegan trade [in the UK] has been astronomical,” said VegfestUK organiser Tim Barford, who has as a result organised a new VegFest Trade Event: “we now need a dedicated trade event where only trade buyers and media can attend, ensuring maximum sales and exposure for vegan businesses in the UK, resulting in added accessibility for vegan consumers nationwide.” In the last decade, the number of vegans in the UK has increased by 360% according the Vegan Society.