Buoyed by a hugely successful Christmas, the discount supermarket has just launched a new tongue-in-cheek advertising campaign to promote unbeatable prices to British shoppers. Launched on 2nd January, the fully integrated campaign builds on Aldi’s distinctly quirky humour with ‘Two deer’ and Duncan, the duck with a rather large ‘bill’.
Matthew Barnes said: “We start 2017 in confident mood and have just launched a new marketing campaign to communicate our price leadership to our customers. We have 70 new Aldi supermarkets opening across the UK this year and our 700th store is due to open in February. As Britain’s fastest-growing supermarket we remain committed to meeting the strong demand across the country for new Aldi stores.”
Last week Aldi announced new market-leading rates of pay, reaffirming its position as the UK’s highest-paying supermarket employer. From 1st February, employees will earn a minimum of £8.53 per hour nationally and £9.75 per hour in London.